As Bloomscape's plant catalog grew, so did the opportunity to help customers keep their plants alive and increase repeat purchase rates. The Plant Care + Accessories launch was a strategic expansion into the tools and supplies — soil, fertilizer, shears, watering cans, pots — that empower plant owners to care for their “plant family” and build confidence to add to it.

I led art direction and production within the same shoot system I'd built for the core catalog, keeping the imagery cohesive with the broader visual language. The key difference here was introducing a human element – real people using the tools in context.