Every Bloomscape plant travels a specific path - from selection in our Michigan greenhouse, through careful packaging, to unboxing at your door. This short narrative film was built to make that journey feel intentional and personal, bringing the brand's "from our greenhouse to your house" promise to life in :30 and :15 formats for social and paid ads.

I concepted the film and wrote the initial script, which creative studio Creech developed further and voiced. I directed the in-home unboxing sequence, handling props and set dressing to create the lived-in warmth we were after.