I redesigned Bloomscape's entire product photography system to elevate brand positioning and improve consistency across 200+ SKUs. I led art direction, coordinated internal and external teams, and established scalable workflows that reduced production time.

The finished visuals allowed customers to more easily imagine the plant in their space by softening the light, warming the tone, and adding props to illustrate scale. This elevated imagery was cohesive with a brand and site redesign, positioning Bloomscape as a leader in the DTC plant space.